Wednesday, July 26, 2017

Meal Kit’s Disrupting or a Family Solution


If success does leave clues the growth of the ‘meal kit’ sector just might be a clue that restaurants and grocery stores sectors want to take a second look at and reflect on the true nature of the growth of the meal kit sector according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.  

Back in the day the team at Foodservice Solutions® identified, quantified, and qualified ‘the 65 inch HDTV Syndrome’ which helped define the foundation creating a platform for one solution we now call the Meal Kit sector.  The simple fact is consumers want to cook, eat, and be home watching their big screen TV’s in order to save time. Kinda like what fast food restaurants did to grocery stores save consumers time.

David Sprinkle, research director for Packaged Facts notes that “the meal kit delivery services space, which has mushroomed to $5 billion in sales”… “Meal kit delivery services are a specialized sector but widely disruptive force in the food industry. This space is the most striking example of the movement toward greater convenience in getting fresh foods to the consumer,…And new approaches to fresh food groceries are consumers are most interested in, and what will determine the winners and losers of the current food industry re-set.”

Today there are is no one single leader within the meal kit sector Blue Apron (at a 17% share), Freshology, Green Chef, HelloFresh, and Home Bistro—the top five players in the market, according to June 2017 consumer survey by packaged-facts.  Three-quarters of U.S. adults have heard of delivery services for fresh food meal kits to cook at home, and a quarter of adults have undertaken at least a free product trial. Advertising by meal kit delivery services providers is by far the top source of information.

Consumers like the solution meal kits provide its just that simple.  Sprinkle continued “Although there is lane-changing (in terms of suppliers) and attrition in use of meat kit delivery services, particularly after free or heavily discounted product trials, almost all (97%) current fresh meal kit delivery services subscribers are using the company they originally signed up with, and nearly that percentage (90%) would recommend fresh meal kit delivery services to their friends.”

The team at Foodservice Solutions® asks are you providing a solution, a service, or a value added attribute to the food you sell?  Are you doing what you have always done or what others in your sector have always done or are you focused on the customer first? 

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Tuesday, July 25, 2017

10 Effective Strategies for a Foodservice Business Plan in 2017

If success does and it does; the team at Tacoma, WA based Foodservice Solutions® has built a global client relationship, following, and platform that encourages global best within retail foodservice.  One such company is Alsco that has 150 years of history experience with Australian businesses.  Today we have a guest blog from Alsco titled 10 Effective Strategies for a Foodservice Business Plan in 2017:

There are so many restaurants nowadays that having a unique venue, providing an outstanding service, and preparing mouth-watering meals definitely do not mean you are bound to succeed.
But what should you do then? You are already putting in the hard yards, but your restaurant isn’t doing any better? You absolutely do not have a clue what else can help you stand out in the ocean of restaurants? Is there a magic trick?

Fortunately, there is a solution a quick and easy one, indeed. What you need is an adequate restaurant business plan. That’s the main difference between those who succeed in business and those who fail.
Nice, but you have NO idea how to create one? Don’t worry! Alsco has collected these inestimable guidelines for you to follow and prosper.

1. Your Location Matters

Having a house on the corner perhaps doesn’t sound like a great idea, but placing your restaurant there would be a perfect move. If it’s impossible, at least make sure it’s in a busy neighborhood with easy access and enough parking spaces. You don’t want these details hinder your customers from visiting you, right?
2. Comfortable Furniture Is a Must
You wouldn’t spend your precious free time sitting in an uncomfortable wiggly chair, would you? Then, it would not be wise to expect that from your guests. Not only do people go to restaurants to eat, but to relax and enjoy spending their precious moments with their dearest ones, or to close a business deal.
Either way, if your furniture isn’t comfortable enough, they’ll want to leave your place as soon as possible.

3. Don’t Neglect the Colors

Colors are proven to have profound effects on humans. Avoid cold colors such as blue because it’s an appetite suppressant. On the other hand, use colors like red or orange in order to stimulate your visitors’ cravings for food.
All in all, learn how different colors can change one’s appetite and use that powerful weapon.
4. Attract More Guests with Fantastic Design
Never mind if your space is limited! An excellent interior decorator can turn it into a highly functional cozy area and maximize its use almost overnight. What’s more, a renowned designer will wave their magic wand to make your space visually appealing both inside and outside.
You could also check out social media channels including Pinterest, Instagram, and Facebook to find some fascinating restaurant designs for inspiration. The stunning beauty of your space will bring about your customers’ memorable experience they will undoubtedly want to share with others.

5. Get Attractive Tableware

Interesting tableware and table linens together with the perfectly decorated magnetic space will make an enchanting effect on your guests. They simply won’t be able to resist taking photos of them being a part of that dazzling atmosphere.
Moreover, they’ll feel so excited and share those photos on different social media networks and probably tag your restaurant. High standards of hygiene go without saying.

6. Benefit from Your Online Presence

Create your restaurant profile to interact with your staff members and customers. Keep them updated and regularly post photos of your tasty meals, special events, or exceptional staff in action.
Encourage your customers to engage with you online by offering them a unique experience. Make ordering their food hassle-free by accepting online orders or bookings because many modern restaurants do so.
The primary goal is not getting Likes on Facebook but using social media as leading marketing tools to spread the word about your business and show people it’s worthwhile.

7. Make Use of Upselling

People are competitive by nature so why wouldn’t you make a proper use of it? Encourage your staff members to upsell by offering prizes and bonuses. Just make sure they’re not too pushy and obvious. You can even have a competition and make it fun.
8. Listen to Your Employees
It’s recommendable to appreciate your customers, but make sure you don’t forget your employees! On no account should you disregard them! Would you put your mind to a job if your boss underestimated or neglected you?
A lack of open communication can seriously damage your business. So, keep your staff involved in almost every important step you take and ask for their opinion. That’s how you’ll show respect to your loyal employees.

9. Mind To Your Employees’ Health and Safety

Your employees’ health and safety should be your top priority since they’re the cogs that keep the wheel of your business turning.
Provide them with a clean and sanitized working environment from the kitchen to the washroom. Also, always keep a high-quality first-aid kit at hand just in case.

10. Choose Noticeable Workwear

Not only should your space, tableware, and furniture be classy and noteworthy, but make sure your staff members also wear attractive and comfortable uniforms. It will make them look trustworthy and professional for sure.
Those people present your business with their appearance. Thus, it’s vital to keep their workwear spotless at all times.

You’re highly dedicated to your business, so you want to watch its day-to-day improvement. You’d also like to run it as effortlessly as possible? Who wouldn’t? Still, you somehow feel you need more advice?
What are you waiting for? Refer to these 126 expert ideas for your restaurant business plan and start implementing them right away. The sooner you do it, the faster your business will grow.


Cheers, Discover more about Alsco’s 150 year history and service to Australian businesses.
The team at Tacoma, WA based
www.FoodserviceSolutions.us wants to thank Katrina McKinnon 
Community Outreach - Alsco 
www.alsco.com.au  once again for providing today’s guest blog.  

Monday, July 24, 2017

Locali Convenient Organic Deli Menu Franchising


Grocerant niche ‘Better-for-You’ concept Locali is so popular they are now franchising.  According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson the undercurrents of ‘better-for-you fresh food continues to drive customer migration from legacy food retailers.
Locali, is a Los Angeles-based healthy convenience concept, is the only franchised natural food store with a healthy and organic-based deli menu. Locali wants to give customers options to Eat Smart All .
The story goes that Greg Horos and Melissa Rosen founded Locali Healthy Convenience so busy people wouldn’t have to sacrifice healthy eating for convenience or flavor. The first store opened in 2009 and, thanks to overwhelming success, additional stores, Locali Venice and Localita & The Badasserie, a smaller counter-service store offering vegan fast food options, coffee and smoothies, soon followed.Fresh
Locali’s menu is loaded with healthy items created from locally sourced ingredients and certified organic products. With masterpieces like the completely vegan “Badass Breakfast Sandwich” (a mouthwatering combination of vegan sausage, soy-free cheddar, chipotle sauce, and maple syrup on a multigrain English muffin), it’s easy to see why locals and celebrities alike flock to Locali, and why the creation was named one of “LA’s 10 Best New Sandwiches” by Zagat.
Melissa Rosen  stated “We want change the way people think about healthy eating,” …. “We strive to provide a warm environment that encourages people to make healthy choices while still enjoying an utterly delicious breakfast, lunch or dinner. We’re excited to take this mission and unique food service model to consumers and entrepreneurs in new markets.”
Locali is currently looking for experienced and qualified franchise partners in the United States and has partnered with Fransmart for their expansion effort.  The team at Foodservice Solutions® believes the undercurrents of ‘better-for-you’ will drive retail trial and concept adoption.  Locali is doing many of the right things.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Sunday, July 23, 2017

In Retail Foodservice Influencers Matter


Success does leave clues and every now and then the team at Tacoma, WA based Foodservice Solutions® likes to hear from other on what they see coming down the road within the Grocerant niche that’s filled with Ready-2-Eat and Heat-N-Eat fresh prepared food.  This week our team like the term Vocal Aficionados. Here is what we learned:
In a new study titled on The future of retail, from Daymon Worldwide, we learned that shoppers evolving into advocates, helping brands determine ways to meet their new demands.
The study, "From Shopper to Advocate: The Power of Participation," presents six key shopper insights that will shape the future of retail. The insights have to do with looking beyond demographics, allowing for co-creation, catering to new ideas about “freshness,” understanding the value of private brands, interacting with engaged shoppers, and integrating mobile strategies.
It’s Not Just Generational
Customers are breaking the bounds of their demographics. It’s now more about values, attitudes and lifestyles than age, gender and income. Daymon breaks customers into three categories: Vocal Aficionados, Balanced Enthusiasts and Struggling Apathetics. Vocal Aficionados, with their zest for shopping and overall awareness, are the most valuable to retailers. Not only are they most likely to buy products themselves, but they also make for good brand ambassadors and marketers. Among other attributes ascribed to Vocal Aficionados are creative, passionate, wellness-oriented, socially minded, and digitally savvy. Comparatively, Balanced Enthusiasts, while engaged, are more pragmatic when it comes to shopping and slightly less digitally proficient. Struggling Apathetics, the least engaged of the three, are often more concerned with price due to financial constraints and other circumstances; despite this, the group is overall aware of trends.
Co-Creation Is the Future
Under the shopper-turned-advocate trend, co-creation provides a significant opportunity for growth. Shoppers, especially Vocal Aficionados, want to provide feedback to companies and assistance to brands in designing new products or services. Of those considered Vocal Aficionados, 55 percent are interested in giving company feedback, vs. 45 percent of Balanced Enthusiasts. And 51 percent of Vocal Aficionados are interested in helping a company design a new product or service, vs. 42 percent of Balanced Enthusiasts.
Fresh as the Gateway to Loyalty
Six out of 10 shoppers cite "fresh" categories as being important factors in their store choice. For engaged shoppers like Vocal Aficionados, "fresh" categories extend beyond produce, meat and seafood and into factors that fall within the “Participation Halo.” Fifty-three percent value in-store restaurants more than the average shopper; 33 percent more want a wide variety of natural and organic products; 31 percent expect more fresh prepared foods; 24 percent want more sustainably produced or sourced products; and 22 percent seek a more broad selection of local products.
A New Dimension of Private Brands
The most engaged shoppers are committed to, among other things, learning more about private brands and the features they might provide. Vocal Aficionados, compared to average shoppers, are 41 percent more likely to perceive that private brands have attractive packaging, 37 percent more likely to find them trendy, and 36 percent more likely to believe that they offer unique flavors they can’t get elsewhere. Other factors include whether the brands understand local needs, provide higher quality, offer the variety of products one cares about, meets one's needs, and fits one’s lifestyle.
Conversational Engagement
Daymon’s research indicates that shoppers’ relationships with brands now extend beyond the transactional and outside of the store — be it brick-and-mortar or online. To meet new expectations, brands have to use technology as a means to connect. Facebook, blogs, live online chats, Twitter, mobile apps and text messaging are all ways in which shoppers can provide feedback to brands. Vocal Aficionados are 58 percent more likely than the average shopper to want to provide feedback via Facebook, according to the study, and 44 percent more likely to want to provide feedback through Twitter. While it’s great to provide a platform for consumers to provide feedback, it’s also important to respond to feedback, making communication between shopper and brand a two-way street.
Seamless Integration With Mobile
While being digital savvy is great for communication with shoppers, it’s perhaps even more valuable when it comes to actual sales, which is why mobile integration is key. In fact, according to Daymon’s study, the digital experience an engaged shopper has with a retailer more often than not determines where they decide to spend their money. A stunning 83 percent of Vocal Aficionados are more likely than the average shopper to use their mobile phones during a shopping trip to help them make a purchase. And 90 percent are more likely to prefer stores that have apps for shopping that enable payment. Click-and-collect programs are 48 percent more popular with Vocal Aficionados, too.
“With legacy categories declining, digital strategies emerging and shoppers’ demand for engagement and customization increasing, retailers and brands must better understand the emerging needs and behaviors of shoppers on a global scale and dramatically rethink their go-to-market strategies,” said Dave Harvey, vice president of thought leadership at Daymon. “As shopping becomes more on-demand and increasingly personalized each day, we find ourselves amid a seismic shift that promises to reshape retail as we know it.”
So, what’s next according to Damon? Retailers can meet new customer expectations with the five following strategies:
1. Offer opportunities for collaboration and co-creation.
2. Allow for hyper-personalization of products and services.
3. Incorporate multi-sensory experiences, from discovery to digital.
4. Accent new interpretations of “fresh.”
5. Simplify the experience of shopping with an eye toward making it effortless. 

Regular readers of this blog know that the team at Foodservice Solutions® has over the past six months edified each of these findings in one way or another helping retailer find was to create complexity free meals, dinners, and food discovery.  For more clues to retail success follow us on Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant. Email: steve@FoodserviceSolutions.us

Saturday, July 22, 2017

Food Icon KFC Extends the Brand

Building incremental brand value for a mature chain restaurant always top of mind.  However at Kentucky Fried Chicken it has invigorated the KFC marketing team and consumers when KFC launched a new online merchandise shop, KFC Ltd., along with its first collection of quality fried chicken apparel and limited-edition goods according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®.
So what can you buy from KFC well starting at just $8, the debut collection includes “KFC- and Colonel Sanders-inspired T-shirts, enamel pins, framed artwork, and more. Collection items are produced in limited-edition quantities, so when they sell out, they’re gone—the fried chicken faithful are encouraged to act fast and then keep an eye out for the next collection to be released.”
KFC Ltd. offers limited-edition apparel and goods for any occasion:
1.       Need to keep it classy for the office? Fried chicken socks will add a pop of drumstick to any ensemble. If you’re looking for a matching tie, you can’t go wrong with a classic Colonel Sanders string bow tie.
2.       KFC’s mantra is something we should all live by, and the “Finger Lickin’ Good” gold-plated necklace will let you proudly proclaim your embrace of the fried chicken lifestyle.
3.       The Colonel Sanders pillowcase will let the dreamers in your life fall asleep each night next to the man who turned his dream of building a fried chicken empire into a reality.
4.       No matter where you’re actually from, we’re all united by a shared love of tasty fried chicken. Show off your hometown pride with the softest Fried Chicken USA sweatshirt.
5.       Of all the products offered on KFC Ltd., there is one that is truly out of this world—a 400-year-old meteorite. Retailing for $20,000, this one-of-a-kind, real space rock has been molded into the shape of a Zinger chicken sandwich and serves as a commemorative memento of the Zinger’s stratospheric mission.
Steve Kelly, KFC U.S. director of media and digital stated “KFC and Colonel Sanders have been American pop culture icons for more than 70 years. Our fans were craving a way to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their colonel flag fly,” 
Success does leave clues and Foodservice Solutions® Grocerant Guru’s clue for today is partnerships provides outside eyes for in-side results. KFC plans to partner with other notable apparel and lifestyle brands to create one-of-a-kind collaborations available only from KFC Ltd. in the future.

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Friday, July 21, 2017

Consumers are Craving Convenience Stores Food

There was a time that everyone one thought consumer would not buy fast food unless they could go to Quick Service Restaurant and use the drive-thru to get a meal when they were hungry.  Today however consumer are driving to convenience stores Hand Held Food for Immediate Consumption, that is consumer Interactive and Participatory with consumer relevance according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
In a new survey from Tyson Convenience shows consumer preferences when it comes to prepared foods at convenience stores. “Busy summers and convenience stores go hand-in-hand for meals and snacks on-the-go,” said Rob Ramsey, senior manager of convenience channel marketing for Tyson Foods. “Consumers use convenience stores as their summertime home to keep them refueled and not slow them down.” Survey findings include:
1.       The No. 1 reason (51%) American adults purchase food at a convenience store is to satisfy a craving.
2.        Many (48%) would like to see a breakfast station serving waffles, biscuits, breakfast meats and baked goods at a convenience store.
3.       Breakfast sandwiches are so popular that more than half of Americans (51%) would purchase one at their local convenience store if they wanted to have breakfast for dinner.
4.       On the other hand, pizza rose to the top of later-in-the-day prepared foods to cross over to breakfast, with (45%) of Americans interested in eating pizza for breakfast.
5.       Americans prefer to eat their snacks with two fingers (47%) while shying away from using any utensils.

Ramsey continued “Hearing directly from consumers on what they want and expect from a convenience store can be invaluable for retailers, especially during the busy summer season,”. “These survey insights, like having breakfast offerings served all-day in unique, creative ways, give retailers feedback from consumers on how to merchandise prepared food offerings to attract consumers in the summer.”


Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869


Thursday, July 20, 2017

Tijuana Flats Joins Eating-Out While Eating-In

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of retail foodservice today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.  Chain restaurant Tijuana Flats entered the fray this week jumping on the Eating-Out while Eating-In grocerant movement with a ‘take-home taco meal kit’.

Tijuana Flats, a Tex-Mex dining experience, recently launched “Hardly Homemade” take-home taco meal kit—a feasible, easily accessible takeout selection that allows simple options for family dinner, and is a viable solution for smaller offices looking for a group lunch option.
The meal kit is priced at $31.99, the Kit is available on UberEATS  and will be available for take-out only via direct order from all Tijuana Flats stores beginning on July 24. Additionally, all orders placed now through July 31 will include a free large side of salsa. 
The inclusive meal kit includes all of the essentials, including protein (chicken and beef), toppings (jalapeƱos, onions, lettuce, tomatoes, sour cream, and cheese), and tortillas and chips, the Kit supplies guests with all the at-home ingredients for taco night. The Kit’s tagline, “Hardly Homemade’.
Larry Ryback, CEO at Tijuana Flats  stated “We developed the ‘Hardly Homemade’ Kit as a way to offer a quick and convenient meal for families that didn’t require them to place full catering orders,”… “With the new school year just around the corner, we think now is the perfect time to launch this concept as families begin preparing for the return of after-school practices and homework sessions. “
Our own Grocerant Guru® continues to believe that “Meal kits are cooking training wheels for Millennials”.  The team at Foodservice Solutions® believes that restaurant meal kits extend the brand value, build ‘flavor cravings, while edifying brand value but Price Matters. Is this meal kit priced right?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869